Most people re-entering the workforce realize that they have to brush up on their particular job skills before interviewing.
But how many such job seekers realize that nowadays they need to brush up (or learn) their Internet social networking skills?
Does this seem far-fetched to you? It shouldn’t.
A few months ago The Wall Street Journal had a front-page article about the selection of the new chairman of the Republican National Committee. One of the questions was how many Twitter followers did each candidate have. And when one of the candidates had a low number, he blurted out that he did have lots of friends on Facebook.
Nowadays it is a wise job candidate who is very familiar with all the major aspects of Internet marketing, including YouTube, blogging, Twitter, Facebook, LinkedIn, article marketing, social bookmarking, etc.
Why is this? Because all companies should be using their employees to help spread the company message throughout cyberspace to targeted audiences.
If an employer has two equal choices for a position except one candidate knows nothing about social media and the other is very familiar with it – why not choose the candidate who is comfortable with social media? That way the candidate as employee can help the company with its Internet marketing.
Does this mean you need to be active on all these sites and others to get a job? No, that’s asking too much. But you do need to be active on two or three main sites and be familiar with the workings of the other major online promotion activities.
A good way to garner this information is to ask for recommendations of some top blogs on social media, blogging, Internet marketing, etc. Then make a habit of several times a week checking out what’s new on these blogs.
By following the top blog “news” you should be able to keep up with the major events of cyberspace without having to learn how to do everything yourself.
And the more you know, the more you can impress a potential employer at a job interview.